The Trade Show industry is moving toward Hybrid Trade Shows and Events, but what are they? And could they be our Future? Welcome to Trade Show University! I am your host Jim Cermak and we continue to talk virtual as the entire trade show industry continues to morph and reinvent itself. Ultimately we will get back to…

Here are the Top 10 Must-Do’s for having a successful and engaging Virtual Trade Show!! 1-Know your audience —  What are they looking for that you can offer? —  What are they going through? Especially now!  —  Set the right time of day – is audience business or consumer? Local, regional or global?      2-Set your strategy —  First –…

Ep 037 – The Power the Inquisitive Culture – Your Secret Weapon Katherine Miracle MBA, award-winning Keynote Speaker and Marketer is the Founder and CEO of Miracle Resources. Katherine and her team have created campaigns that have increased revenue and strengthened teams for over 100 brands. Katherine is the Author of 4 books that are…

Ep 036 – Coming Out of COVID – Tips for Virtual Events and Why Getting Back to In-Person Shows is Important ** This Episode Sponsored by Audible! ** Get a Free Audiobook and a Free 30-day Trial by visiting www.audibletrial.com/tradeshowu  ——————————————— Let’s talk about what’s happening right now in the Events industry. The events industry is…

Ep 035 – Answering Listener Questions #2! This Episode brought to you by… My new Podcast – the Bizfire Business Spotlight! It’s a unique marketing tool for amazing Small Businesses! Go to IWantTheSpotlight.com to see all you get, and to check out a sample podcast episode. Type TRADESHOW in the Offer Code box for 25%…