Here’s 5 super effective Trade Show Tips that NOBODY is talking about! Some may even ruffle some feathers! Let’s get to them, but first… Be sure to register for the weekly Trade Show University newsletter – go to tradeshowu.biz to sign up! Also – please leave a Rating and Review on Apple Podcasts! #1 —…

In this episode we discuss how sponsors can use gamification to offer value and pre-qualify an attendee and sponsor match. After being fired in 2017, Adam Haesler knew he needed to find his core values, like a life compass, which helped him find events! His core values are potential, which means continuous improvement, and community,…

As a CMO (Chief Marketing Officer) or the head of marketing for your organization, you have to look at trade shows, conferences and live events in a whole new way today thanks to the pandemic. The landscape has clearly changed everything! To help guide the way, I have brought on Devin Cleary, the VP of…

Introducing the 100% rule.  This is something that can have a huge impact on our Life and our Trade Shows.  If you can get your team, and yourself to follow the 100% rule, you will notice a huge improvement in your results.  I absolutely guarantee it! Okay – now let’s talk about the 100% Rule.…

With all the exhibits at a trade show, how do people remember your exhibit? Create a memorable experience and you will stand out! To talk about this topic is Lynn Edwards, owner of Proper Planning! Lynn brings over 30 years and a wealth of experience to event management. Lynn and her team provide a comprehensive…