Trade Show University Podcast Episode Guide
Your Curriculum for Success!
Quickly find the episodes, tips and advice you need for better Results & ROI!
Click on the Category or Episode number to Listen & Read Show Notes!
SEARCH ALL EPISODES BY CATEGORY
CATEGORIES: Trade Show Basics / Advocacy / Branding / Displays / Expert Interviews / Fitness & Nutrition / Food & Wine / Goals / Marketing / Mindset & Motivation / Networking & Engagement / Promo Items / Social Media & Website / Speaking & Presenting / Sponsoring / Staffing / Strategy / Tips & Tools / Training / Virtual & Hybrid Events / Various
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NEWEST EPISODE! Ep 213 - Design your booth like a Billboard, not a Brochure
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Trade Show Basics - START HERE! | |
Ep 001 | Goal Setting for Success |
Ep 002 | Staffing Your Booth for Success |
Ep 003 | Training Your Booth Staff for Success |
Ep 004 | Creating Your Booth Flow |
Ep 026 | Tips & Tricks to Rock Your Booth Selection |
Ep 030 | Doing Sponsoring RIGHT! |
Ep 112 | Success by Mastering the Basics |
Ep 166 | The 7 Steps to Exhibition Success |
Marketing | |
Ep 019 | Marketing Automation for maximum ROI |
Ep 020 | Marketing Automation for Non-Techies |
Ep 023 | LinkedIn Mastery for Shows & Events |
Ep 034 | The Potential of Account-based Marketing |
Ep 048 | Top Tips for Video in Virtual Events |
Ep 050 | Using Funnels to Drive Attendees |
Ep 061 | Master Class on Public Relations for Events |
Ep 091 | Event Magic in a Post-Covid world |
Ep 109 | Start a Podcast to Build your Brand |
Ep 111 | You need to use a CVB or DMO for Events |
Ep 113 | Marketing 101 for Trade Shows |
Ep 127 | Build Relationships Food & Wine Experiences |
Ep 158 | Building a Website that Converts Tix Sales |
Ep 195 | Creating a Full Video Strategy |
Mindset & Motivation | |
Ep 013 | Bringing the Experience of YOU at Shows |
Ep 016 | Unleash the Power of Happiness |
Ep 042 | Your Mindset leads to Connections |
Ep 055 | Common Path to Uncommon Success |
Ep 056 | Lessons from Tony Robbins for Huge Results |
Ep 059 | Wisdom thru Pandemic w/Pivots & Patience |
Ep 073 | The ANTI-New Year's Resolution episode |
Ep 075 | Find Success by finding the Gap |
Ep 076 | How largest Event Staffer pivoted thru Covid |
Ep 104 | 5 Integrity Habits You Need to WIN |
Ep 115 | The 100% Rule - Take Events to Next Level |
Ep 207 | Finding Your WHY Leads to Success |
Strategy | ||
Ep 004 | Creating Your Booth Flow | |
Ep 011 | 4 Key Things to Research before your Next Show | |
Ep 013 | Bringing the Experience of YOU at Trade Shows | |
Ep 033 | Top 8 Tips for Efficiency & Effectiveness | |
Ep 043 | Advice & Trends to Double Your Show Results | |
Ep 044 | What a 5-Star Restaurant taught me about Trade Shows | |
Ep 051 | Using Systems to Grow a #1 Podcast & Business | |
Ep 055 | Common Path to Uncommon Success | |
Ep 059 | Wisdom thru Pandemic with Pivots & Patience | |
Ep 088 | Live Event Success Story | |
Ep 095 | 7 Tips to Reduce Show Planning Overwhelm | |
Ep 097 | 7 Secrets to Trade Show Success | |
Ep 106 | Busting Trade Show Myths! | |
Ep 110 | What to Do if you have a Bad Booth Location | |
Ep 116 | Prepping for a New Event World | |
Ep 136 | Guarantee Success for Trade Show Experience | |
Ep 141 | Success Story from National Industry Show | |
Ep 148 | Simplifying the Pre-Event Experience | |
Ep 184 | Best Practices for Max ROI from Show Floor | |
Ep 198 | Focus on the Customer & 2023 Trends | |
Ep 203 | Trade Show Budget Breakdown & Critical Missing Items | |
Ep 206 | Adapting Trade Shows for the Future |
Technology | |
Ep 006 | What Lead Gathering Option should You choose? |
Ep 019 | Using Marketing Automation for max ROI |
Ep 020 | Marketing Automation for Non-Techies |
Ep 082 | Secrets to select right Virtual platform |
Ep 117 | Gamification at Trade Shows |
Ep 119 | Power of Digital Acceleration |
Ep 139 | Motivational Design is Gamification with a Purpose |
Ep 140 | Maximizing Google Business Profiles for Events |
Ep 152 | Cyber Security & Privacy for Events |
Ep 164 | Return to Revenue using Data Analytics |
Ep 204 | Making Sense of Data Exhibitors should Expect |
Virtual & Hybrid Events | |
Ep 028 | Virtual Trade Show Options |
Ep 036 | Tips for going Virtual |
Ep 038 | 10 Virtual Trade Show Must Do's |
Ep 039 | What are Hybrid Trade Shows? |
Ep 046 | Emerging Trends in Virtual & Live Events |
Ep 049 | 4 Critical Keys for Virtual Event Results |
Ep 050 | Use Funnels to Drive Attendees |
Ep 052 | The future of Virtual Events |
Ep 053 | State of the Live Events Industry with IAEE |
Ep 057 | Powerful Lessons from running Virtual Event |
Ep 063 | 12 Tips for Healthy & Engaged Virtual Events |
Ep 071 | 6 Powerful Lessons from Expo! Expo! |
Ep 078 | Creative Short Break ideas for Virtual Events |
Ep 082 | Secrets to selecting a Virtual Event platform |
Ep 083 | 6 Virtual Event MYTHS |
Ep 103 | Keys to Get the Most of Hybrid Events |
Ep 122 | Maximize Exhibitor Reach with Virtual |
Ep 126 | Hybrid Events & Creating Communities |
Ep 135 | Transformation of Hybrid Events |
Ep 159 | Why Data Standards for Digital Events? |
Ep 201 | Your Event needs a Crisis Communications Plan |
Advocacy & Panel Discussions | |
Ep 041 | Go Live Together! Industry Leader discussion |
Ep 054 | State of the Live Events Industry with IAEE |
Ep 089 | Global Meetings Industry Day Panel |
Ep 098 | CEMA Expert Panel discussion |
Ep 105 | Helping the Industry Bounce Back |
Ep 121 | Sustainability in Event Planning |
Ep 137 | Industry Trends for 2022 |
Food & Wine | |
Ep 160 | Perfect Pairing 1 - Reeling Them In! |
Ep 161 | Perfect Pairing 2 - The Great Escape! |
Ep 163 | Perfect Pairing 3 - Make it Fresh! |
Ep 165 | Perfect Pairing 4 - Booth Talent! |
Ep 167 | Perfect Pairing 5 - Branding w/Food & Wine |
Ep 169 | Perfect Pairing 6 - Where to Select for Dinner |
Ep 173 | Perfect Pairing 7 - How to Get People Show Up |
Networking & Engagement | |
Ep 009 | Using the Power of Improv at Shows - Part 1 |
Ep 010 | Using the Power of Improv at Shows - Part 2 |
Ep 025 | Creating Real MAGIC in Your Show Booth |
Ep 029 | Tips for Networking like a Pro |
Ep 031 | Mastering Emotions and Facial Coding |
Ep 044 | What a 5-Star Restaurant taught me about Trade Shows |
Ep 077 | The Art of expert Storytelling |
Ep 078 | Creative Short Break ideas to Energize Attendees |
Ep 090 | The Power of Building Communities |
Ep 114 | Creating Memorable Experiences |
Ep 120 | Priming Your Audience with Play |
Ep 127 | Build Relationships with Food & Wine Experiences |
Ep 136 | How to Guarantee Success for your Trade Show Experience |
Ep 154 | Transformative Power of H2H Interaction |
Ep 178 | Web3, NFTs & Community Building |
Ep 189 | GO FOR NO! How More No's lead to YES |
Ep 192 | Tips to Connect with your No-Shows |
Promo Items/Giveaways | |
Ep 018 | Using Promo Items for Powerful Results |
Ep 021 | 11 Giveaway Tips to Save Money & Get Results |
Ep 099 | Tips to pick Promo Items post-pandemic |
Ep 160 | Perfect Pairings 1 - Reeling Them In! |
Ep 161 | Perfect Pairings 2 - The Great Escape! |
Ep 208 | How to Create Strategic Memorability |
Tips & Tools | |
Ep 012 | Answering Listener Questions #1 |
Ep 015 | 7 Traps which can Ruin your Show's ROI |
Ep 017 | 9 Tips for Working Shows by Yourself |
Ep 026 | Tips & Tricks to Rock Your Booth Selection |
Ep 027 | Giving Presentations that SIZZLE |
Ep 032 | Trade Show Scams & how to Avoid them |
Ep 033 | Top 8 Tips for Efficiency & Effectiveness |
Ep 038 | 10 Virtual Trade Show Must Do's |
Ep 052 | Tips for Shifting from Live to Virtual Events |
Ep 058 | Tips & Trends #1 - Getting people to Show Up |
Ep 060 | Tips & Trends #2 - Keeping Audience Engaged |
Ep 062 | Tips & Trends #3 - Giving Thanks |
Ep 063 | 12 Tips for Healthy & Engaged Virtual Events |
Ep 064 | Tips & Trends #4 - Virtual Networking |
Ep 072 | Trade Show & Event Tips from the Pros |
Ep 074 | Tips & Trends #5 - Crushing Virtual Events |
Ep 092 | 5 Must-Do's after every Trade Show & Event |
Ep 102 | 9 Things to NEVER do at your Event Booth |
Ep 110 | What to Do if you have a Bad Booth Location |
Ep 111 | Why you need to use CVB or DMO for Events |
Ep 118 | 5 Trade Show Tips Nobody will Tell You |
Ep 138 | Innovative Best Practices for Exhibitors |
Ep 142 | Trade Show Hacks to Increase ROI |
Ep 144 | 17 Tips for Stress-Free Travel to Your Events |
Ep 151 | 8 MORE Tips for Stress-Free Travel to Your Events |
Ep 157 | 5 MORE Trade Show Tips NOBODY Tells You |
Ep 170 | PRO TIP 1 - Fill Calendar BEFORE the Show |
Ep 171 | PRO TIP 2 - Get Your Team Excited |
Ep 175 | PRO TIP 3 - Think Like an Attendee |
Ep 179 | PRO TIP 4 - Think Like an Exhibitor |
Ep 181 | PRO TIP 5 - Free Marketing Tools |
Ep 185 | PRO TIP 6 - Effective Follow Up with All Leads |
Ep 200 | 12 Reasons Why Trade Shows are the BEST Marketing Tool |
Various Topics | |
Ep 014 | Are you Preparing like it's the Super Bowl? |
Ep 065 | Future Industry Leader - Shiloh Schlauderaff |
Ep 066 | Future Industry Leader - Ferdinando Gonzalez |
Ep 067 | Future Industry Leader - Amber Pankey |
Ep 068 | Future Industry Leader - Sarah Gurney |
Ep 069 | Future Industry Leader - Danielle Bellettiere |
Ep 070 | Future Industry Leader - Linda Tong |
Ep 079 | Career and Education options in Events |
Ep 084 | Industry Update 3/15/21 |
Ep 086 | Industry Update 3/25/21 |
Ep 100 | 100th Episode Celebration! |
Ep 101 | Unique Destination - Puerto Rico Conv. Ctr. |
Ep 105 | Helping the Industry Bounce Back |
Ep 106 | Busting Trade Show Myths! |
Ep 121 | Sustainability in Event Planning |
Ep 124 | Thank You's to the Industry & a Request |
Ep 132 | Meetings Mayhem! Behind the Scenes |
Ep 156 | Winning at Change & Transition in Career |
Ep 176 | Holding Events & Retreats on Cruise Ships |
Ep 199 | Creating Memorable Experiences |
Ep 202 | Women in Events: Opportunities, Mentoring |
EXPERT INTERVIEWS
Ep # | GUEST & EPISODE TITLE |
Ep 202 | Abby Ingraham and Madison Frye of Map Your Show – Women in Events: Opportunities, Mentoring & More |
Ep 148 | Adam Jones of FFAIR – Simplifying the Pre-Event Experience |
Ep 117 | Adam Haesler of Engamio - Gamification at Trade Shows |
Ep 047 | Adam Sublett of Benchmark Craftsmen - Tips from Display Builder pivots to Virtual Displays |
Ep 150 | Al Mercuro of Genesis Exhibits – Sustainability in the Events Industry |
Ep 182 | Amy Lokken of Mud Modular – Turn Your Visual Brand into Profitable Selling Stage |
Ep 103 | Anca Trifan of Treefan Events - Keys to Get the Most of Hybrid Events |
Ep 189 | Andrea Waltz, Author & Speaker - GO FOR NO! How More NO's Lead to YES |
Ep 018 | Anthony Gaudio of Quality Logo Products - Using Promo Items for Powerful Results |
Ep 040 | Ben Thomas of MarketScale - Going Live and other Virtual Tools |
Ep 048 | Bill Baraona & Kathie Taylor of FLEX Media - Top Tips for Video in Virtual Events |
Ep 195 | Bill Baraona of FLEX Media - Creating a Full Video Strategy |
Ep 093 | Bob Pacanovsky of Black Tie Experience - Creating the Black Tie Experience |
Ep 174 | Brian Scott of ClearTone Consulting - Why Phishing is Dangerous & How to Protect Your Company |
Ep 027 | Bridgett McGowen of BMC Talks - Giving Presentations that SIZZLE |
Ep 063 | Brittany Liberatore RDN of Your Life Nutrition - 12 Tips for Healthy & Engaged Virtual Events |
Ep 005 | Brittany Liberatore RDN of Your Life Nutrition - How to Maintain your Energy at Trade Shows |
Ep 113 | Bryan Lefelhoc of Spire Marketing - Marketing 101 for Trade Shows |
Ep 034 | Carman Pirie of Kula Partners - The Potential of Account-based Marketing |
Ep 041 | Cathy Breden of CEIR - Go Live Together! Industry Leader discussion |
Ep 098 | CEMA Expert Panel & Caesars Entertainment - Road Back 2 Events |
Ep 016 | Christina Unrein, Happiness Coach - Unleash the Power of Happiness |
Ep 096 | Chuck Sharpsteen of Whiskey Neat Marketing - Secret behind Facebook Ads for Lead Generation |
Ep 050 | Cory E. Carter of Hindsight Hacking Media - Using Funnels to Drive Attendees to Virtual Events |
Ep 031 | Dan Hill of Sensory Logic - Mastering Emotions and Facial Coding |
Ep 137 | Danica Tormohlen of SISO - Industry Trends for 2022 |
Ep 087 | Danica Tormohlen, Industry Journalist - Experiencing Live Events during the Pandemic |
Ep 154 | Danny Hardman of PRG - Transformative Power of H2H Interaction |
Ep 077 | Dave Bricker of Story Sailing - The Art of expert Storytelling |
Ep 145 | Dave Brown of Tive – New Technologies for Trade Show Shipping |
Ep 041 | David DuBois of IAEE - Go Live Together! Industry Leader discussion |
Ep 054 | David DuBois of IAEE - State of the Live Events Industry with IAEE |
Ep 116 | Devin Cleary of Bizzabo - Prepping for a New Event World |
Ep 090 | Don Browne of OnlineCommunity365 - The Power of Building Communities |
Ep 142 | Don Jalbert of Exhibit Associates - Trade Show Hacks to Increase ROI |
Ep 079 | Dr. Kristen Malek - Career and Education options in Events |
Ep 042 | Eddie Thomason, Author and Speaker - Your Mindset leads to Connections |
Ep 122 | Erica Bishaf of Campfire Social - Maximize Exhibitor Reach with Virtual Platforms |
Ep 138 | Evan Babins of Klir - Innovative Best Practices for Exhibitors |
Ep 078 | Flow Circus, Speed Sketchers, Crow Practice - Creative Short Break ideas to Energize Attendees |
Ep 088 | Forrest Reed of USA Insulation - Live Event Success Story |
Ep 158 | Francesca Balit of Bbr Web Design - Building an Event Website that Converts Ticket Sales |
Ep 159 | Glenn Hansen of BPA Worldwide - Why Data Standards for Digital Events? |
Ep 119 | Heather Holst-Knudsen & Brian Scott of Techmatch - Power of Digital Acceleration |
Ep 082 | Heather Holst-Knudsen & Brian Scott of Techmatch - Selecting right Virtual Event platform |
Ep 023 | Heather Taylor of Glitter Girl Media - LinkedIn Mastery for Shows & Events |
Ep 140 | Heather Taylor of Glitter Girl Media - Maximizing Google Business Profiles for Events |
Ep 057 | Jason Scott of JCS Marketing - Powerful Lessons from running Virtual Event |
Ep 052 | Jason Scott of JCS Marketing - Tips for Shifting from Live to Virtual Events |
Ep 139 | Jeff Campbell of Incentli - Motivational Design is Gamification with a Purpose |
Ep 135 | Jen Kerhin of SB Expos & Events - Transformation of Hybrid Events & Sponsorships |
Ep 081 | Jess Adanich of DesignPod Studio - The Elements of Great Branding |
Ep 121 | Joanna Berens of Sustainable Events Network - Sustainability in Event Planning |
Ep 164 | Joe Colangelo of Bear Analytics - Return to Revenue using Data Analytics |
Ep 207 | Joel Bromley of Bromley Financial - Finding Your WHY Leads to Success |
Ep 055 | John Lee Dumas of Entrepreneurs on Fire - Common Path to Uncommon Success |
Ep 131 | Jon Kazarian of Accelevents - Maximize Exhibitor ROI with Real Time Data |
Ep 101 | Jorge Perez of Puerto Rico Convention Center - Unique Event Destination |
Ep 168 | Josh Hotsenpiller of Juno - Power of Community & Human Connection |
Ep 061 | Josh Weiss of 10 to 1 Public Relations - Master Class on Public Relations for Events |
Ep 198 | Kai Hattendorf of UFI - Focus on the Customer & Trends to Watch for 2023 |
Ep 051 | Kate Erickson of Entrepreneurs on Fire - Using Systems to Grow a #1 Podcast & Business |
Ep 037 | Katherine Miracle of Miracle Resources - Inquisitive Culture - Your Secret Weapon |
Ep 162 | Keith Brewer Monk without the Funk - Combatting Stress & Fatigue at Trade Shows |
Ep 029 | Kelsey Loushin of EPO - Tips for Networking like a Pro |
Ep 129 | Kevin Davis of M.Kevin Davis Coaching - Top Tips for Attendees at Trade Shows |
Ep 089 | Las Vegas Panel Discussion - Global Meetings Industry Day 2021 |
Ep 105 | Laura Palker of National Trade Show Alliance - Helping the Industry Bounce Back |
Ep 147 | Lee Ali of Expo Stars - Selecting & Training the Right Staff for your Booth |
Ep 136 | Lydia Sugarman of Venntive - Guarantee Success for Your Trade Show Experience |
Ep 114 | Lynn Edwards of Proper Planning - Creating Memorable Experiences |
Ep 094 | Maciej Kautz, International Emcee - Behind the Scenes at Major Events |
Ep 133 | Maggie Ellison of Event Marketing Strategies - Post-Pandemic Events on a Budget |
Ep 075 | Marcelo Zolessi of CNTV - Find Success by finding the Gap |
Ep 209 | Marc Collins of Odyssey Creative |
Ep 206 | Marlys Arnold of Trade Show Insights- Adapting Trade Shows for the Future |
Ep 126 | Mia Masson of Swapcard - Hybrid Events & Creating Communities |
Eps | Michael Green - Food & Wine Consultant, Charity Auctioneer |
Ep 085 | Michael Massari of Caesars Entertainment - Importance of Live Meetings |
Ep 180 | Micaela S. Benn of Children's Book Publishing - Big Business Tactics for Niche and Small Businesses |
Ep 111 | Michelle Moore of Experience Kissimmee - Why you need to use a CVB or DMO for Events |
Ep 107 | Michelle Nicole McNabb of Emenee Marketing 'n' Events - Using Run Sheets & Designing the Perfect Event |
Ep 155 | Mick Smith of Doctor of Digital podcast - Social Audio is the Future |
Ep 109 | Mike Morrison of Don & Mike Show - Start a Podcast to Build your Brand |
Ep 120 | Paul Miller & Dawn Daria of Energizing Events - Priming Your Audience with Play |
Ep 178 | Rachel B. Lee of Standout Authority - Web3, NFTs & Community Building for events |
Ep 172 | Rachel Polin, Experiential Consultant - Brand Storytelling to Uplevel Events |
Ep 208 | Rama Beerfas of Lev Promotions - How to Create Strategic Memorability |
Ep 053 | RD Whitney of Virtual Events Institute - The future of Virtual Events |
Ep 176 | Rita Perez of RitaVentures - Holding Events & Retreats on Cruise Ships |
Ep 146 | Rob Wentz of 1Direction Strategy – Planning & Maxxing Out Event ROI with Coaching |
Ep 190 | Roberta Vigilance of Events & Sponsors – How to Secure Sponsors Successfully |
Ep 013 | Robin Sacks & Angie Pohlman of Grounded In Clarity - Bringing the Experience of YOU at Trade Shows |
Ep 009 | Roger Miller, Improv Coach - Using the Power of Improv at Shows - Part 1 |
Ep 010 | Roger Miller, Improv Coach - Using the Power of Improv at Shows - Part 2 |
Ep 199 | Roger Miller, Improv Coach - Creating Memorable Experiences from Professional Haunted House Actor |
Ep 184 | Roger Vartanian of Lightning eMotors - Best Practices for Max ROI |
Ep 019 | Ryan Mansfield - Using Marketing Automation for maximum ROI |
Ep 054 | Scott Craighead of IAEE - State of the Live Events Industry with IAEE |
Ep 025 | Scott Tokar of CorporateFX - Creating Real MAGIC in Your Show Booth |
Ep 091 | Scott Tokar of CorporateFX - Event Magic in a Post-Covid world |
Ep 076 | Sheila Wong of BBW Event Staffing - How the largest Event Staffer pivoted thru Covid |
Ep 166 | Stephan Murtagh - The Exhibition Guy - The 7 Steps to Exhibition Success |
Ep 141 | Steve Waddell of Nasoni - Success Story from National Industry Show |
Ep 041 | Sue Sung of Freeman - Go Live Together! Industry Leader discussion |
Ep 099 | Swire Ho of Garuda Promo - Tips of picking Promo Items post-pandemic |
Ep 132 | Terry Matthews-Lombardo, Author - Meetings Mayhem! Behind the Scenes of Successful Events |
Ep 201 | Tessa Drayton of TND Communications - Why Your Event Needs A Crisis Communication Plan |
Ep 154 | Tim Simpson of Design Studio @ Maritz Global Events - Transformative Power of H2H Interaction |
Ep 125 | Toccara Karizma of Karizma Marketing - Converting Leads thru Your Website |
Ep 059 | Tom Corcoran of Corcoran Expositions - Wisdom thru Pandemic with Pivots & Patience |
Ep 128 | Tracey Piechocki of Illustrated Designs - Designing Memorable Trade Show Displays |
Ep 143 | Troy Hipolito of The Troy Agency - You're Using LinkedIn Wrong, so Let's Fix It |
Ep 204 | Vinnu Deshetty of eva Event Tech Hub - Making Sense of Data Exhibitors Should Expect |
Ep 123 | Wendee Lee Curtis - From Broadway to Event Host & Emcee |