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Ep 114 – Creating Memorable Experiences with Lynn Edwards

With all the exhibits at a trade show, how do people remember your exhibit? Create a memorable experience and you will stand out! To talk about this topic is Lynn Edwards, owner of Proper Planning! Lynn brings over 30 years and a wealth of experience to event management. Lynn and her team provide a comprehensive…

Ep 113 – Marketing 101 for Trade Shows with Bryan Lefelhoc

Trade Shows and Events can be a big part of the Marketing mix for a lot of companies. And Marketing plays a HUGE part in the success of your shows! So in this episode, we bring in a lot of Marketing basics you need to consider. Joining me on the podcast to share in all…

Ep 112 – Champion-level Success by Mastering the Basics

Teams win Championships by being better at the Basics than everyone else. And your company can WIN your Trade Show by Mastering the Basics! If you really focus you and your team on getting back to the basics, you can achieve Champion-level Success! So what are the Basics of Trade Shows?  The basics are the…

Ep 110 – You have a Bad Booth Location! What do you do?

Question: What to do if you have a bad booth location? For anyone who has exhibited at trade shows, expos, conferences or events, you probably have been stuck with a bad booth location at some point. So what do you do? Don’t just give up and take what attendance happens to come your way. Take…