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Ep 040 – Going LIVE & other Virtual Tools from Big Brands – with Ben Thomas of MarketScale

Ben Thomas currently serves as the Sr. Director of Publishing for MarketScale, a B2B publisher and strategic marketing firm, overseeing 16 publications. He has over a decade of award winning experience in visual direction and media creation for large scale events, Over The Top & live streaming platforms, marketing, network television, and social media. Ben decided on his career path at the age of 7, and to date has led some of the most influential brands in the world to billions of content interactions.

Ben’s Top Tips:

– Think about what your audience wants to see or learn.

– Remember to Educate, Inform and Inspire!

– Try going LIVE! Grab your phone, do a Zoom call live, or if you are too apprehensive to go Live, record a video and then work the chat during the “live” broadcast

– Don’t replicate what you do at Traditional Trade Shows. This looks like you’re not making any effort. Have to do more to Engage with your audience!

– Own your channel!


Learn more about BrandLive: 


Contact Ben and to learn more:



About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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