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My Amazing Journey to the 7 Secrets of Trade Show Success

This is the story – MY story – of an amazing journey which helped me discover the 7 secrets to working trade shows and getting maximum results. 

As I went from attending my first ever large scale event, to my first time exhibiting, through all the lessons learned over the years, I was able to put together a proven system which works every time. Only took about 30 years!! You can learn it in about 20 minutes!

Here’s my 7 Secrets to Trade Show Success: 

Secret #1 – Set goals! You never know if you have a good show until you set goals. 

Secret #2 –train your team how to work a show

Secret #3 – it’s up to you and your team to engage people

Secret #4 – be sure to take time to get away from your booth. See competitors. Make new contacts. Get ideas. Take pictures. Network.

Secret #5 – Know your metrics

Secret #6 – Work aggressively

Secret #7 – Be Efficient

Want to put my proven system to work for your company? Send an email to for a free, no-strings, no obligation 20-minute discovery call!

Please visit today’s sponsor – Techmatch!

Techmatch is serving event organizers and event technology providers by helping them accelerate their digital transformation. What this means is they’re helping companies go from live events to digital and hybrid. It’s not an easy road – you need a partner like Techmatch and their combined 45+ years of proven leadership experience in the events and event tech industries, coupled with their proprietary process. 

Visit for more information and get ready to accelerate!

About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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