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Ep 128 – Designing Memorable Trade Show Displays – with Tracey Piechocki

It’s not enough to have a good looking booth display, as there could be hundreds of good looking displays at your next event. Your booth design needs to be Memorable! To discuss this important topic, I have joining me Tracey Piechocki, the second-generation owner and marketing strategist of Illustrated Designs. Tracey has degrees in marketing and management and over 25 years of experience in design, marketing, trade shows, and strategy for a wide range of clients.

In addition to creating marketing materials, Tracey and her creative team have a passion for designing and fabricating unique interactive displays and larger-than-life product replicas.

In this episode we discuss:

  • Some of the mistakes businesses make when it comes to their trade show booths
  • How trade show booths will be changing in this digital age

Tracey’s Top Takeaways:

  • Trade shows should be part of an overall marketing plan and strategy.
  • A good booth design is so much more than nice graphics.

Get the Free Trade Show Booth Pre-Design Guide:

Click here: 

How to contact Tracey and Illustrated Designs:

Follow Tracey or Illustrated Designs on Linkedin, Facebook, Instagram, and Youtube.



Phone: (215) 813-6314

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About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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