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208 – How to Create Strategic Memorability – with Rama Beerfas

Rama Beerfas, CTSM, MAS – is the Strategic Memorability Specialist at Lev Promotions where she specializes in branded products for trade show and event marketing. Her goal is to recommend products that are relevant to clients’ branding, goals and target market while melding with the client’s overall marketing message and tactics. She calls this creating strategic memorability™.

We Discuss:

  • Why you shouldn’t choose products just because they’re hot/new/cool/trending.
  • What is strategic memorability(TM)?
  • Top tips and tricks for using promo items

Rama’s Top Tips & Takeaways:

  • Share your realistic budget and quantity needs when asking for product suggestions.
  • If you’re choosing your branded products from a catalog or website, without thought to your target market, DON’T!
  • Find a promotional product consultant that will ask questions above quantity and budget and make suggestions based on your specific needs.
  • Branded products are an effective marketing tool that should be part of your holistic marketing messaging and strategies. If they don’t integrate into your branding and messaging, they don’t make sense and they don’t have the marketing impact you want.

Special Offers from Rama!

We offer a complimentary 15 minute phone or Zoom consultation to discuss basic information on the considerations for your branded product needs.

We’ll be in Booth 1109 at ExhibitorLive in Louisville in April. Go to our website and click on the ExhibitorLive 2023 menu link for a special show offer and a registration link that includes a complimentary exhibit floor pass.

Connect with Rama:

  • 858-205-1398

About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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