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Welcome to Trade Show University with your Professor and Host, Jim Cermak!

TRADE SHOW UNIVERSITY is here to help you get better results from your Trade Shows, Conferences and Expos!  With over 25+ years of trade show experience, plus the amazing experiences of notable industry experts, we will feature info on topics which will help you really move the needle and Crush Your Show Goals!

Jim Cermak – your podcast host and “Professor” – loves trade shows and gets a little overly excited talking about them!  He understands and admits it’s not normal, but this passion led to creating the podcast.

“I know how much time, money, energy and resources go into planning and exhibiting.  In most cases it really doesn’t take any more effort to do the right things and get better results,” claims Jim Cermak.  “I started this podcast because I want companies to stop setting for average or below average results.  I want companies to win and get excited about trade shows again!”

Trade Show University is geared toward small- to medium-sized businesses in a B2B setting that exhibit, plan, work and attend everything from huge trade shows and conferences all the way down to local business expos and trade fairs.  However businesses of all sizes, including those marketing to consumers can benefit and find value.

So if you are in marketing, sales, advertising, or even a small business owner or solopreneur, you are in the right place!

Listen in and Get Your PhD in ROI!!!

My background

I have over 25 years of Marketing, Training and Consulting experience, and have worked, planned and attended hundreds of shows!

My goal is to help companies make better decisions, get better results, and maximize their ROI.  Also want to help them avoid the common mistakes exhibitors makes - and they probably don't even realize they're doing it!

Trade Shows can provide some of your best marketing potential, and it's time to get excited about them again!

"Jim's experience and passion shine through!  Plus he has amazing topics, tips and guest speakers designed to help you optimize your trade show experience and improve your bottom line."

Deborah Wasylko, President
Baskets Galore,

What to expect from Trade Show University

Trade Show University holds class (aka: has new episodes) twice a week - every Monday and Thursday.  Each class is about 20 minutes or so, except when we have special industry guests and those episodes can last as long as they keep bringing the value!

This podcast is so much fun (at least I think it is)!  I have such a passion for trade shows, and I hope that comes through, brings value, and puts a smile on your face!

Be the first to know about new episodes, plus get access to amazing free tools!

Be sure to head over to our Contact Us page and sign up for our email list!  You will go right to the head of the class and be the first to know about new episodes, special guests, and valuable tools you can access for free!