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Ep 061 – Master Class on Public Relations for Live & Virtual Events – with Josh Weiss

Josh Weiss is the President of 10 to 1 Public Relations – a company which provides strategic communications planning, media relations, crisis communication management and other PR services. Josh Weiss that it takes 10 good things to be said about a company to equal one negative comment and that it’s essential build up a good will bank to grow and protect your business – and that’s the reason behind his company’s name.


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Top PR Tips for Live & Virtual Events:

The HIDDEN Media – all the industry magazines and publications are there at the event. You just can’t see them because the show has a special room for them. Here’s how to find them and get press:

  • Start reaching out to industry media about 8 weeks prior to live events, 4 weeks prior for virtual
  • If you are an exhibitor, ask the show management for a Media List, then start digging and contacting
  • Call them to invite them to your booth for a 10-15 minute meeting. Give them something specific you would like to show them or talk to them about.
  • Get on their calendar Early!
  • Follow up with a Thank You note

The Press is the great equalizer for smaller companies. Gives you Social Proof you can use over and over.

Speaking Opportunities:

  • Nearly every show has speaking opportunities
  • Giving a talk or hosting a workshop or seminar positions you as credible, newsworthy, and a thought leader
  • Make sure you are bringing VALUE
  • Do NOT just give a long sales pitch
  • Pick one topic and submit multiple versions – one “punny”, one serious/formal, one conversational.
  • You submit multiple to give yourself a better chance of getting chosen. You don’t know who is on the selection committee and what kind of tone they are setting for the event.
  • Bring your BEST content!! Don’t leave it out. People will want to do business with you!

Contact Josh Weiss:


Phone: 480-550-6500


Social Media: 10to1pr

About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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