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Ep 057 – Powerful Lessons Learned from Running 1st Virtual Event – with Jason Scott

Jason Scott – owner of JCS Marketing – has run dozens of live regional events over the years. But in 2020, he had to pivot to doing a Virtual trade show for the very first time so he could continue to serve his sponsors, exhibitors and customers.

Jason shares with us all of the Lessons Learned while venturing into this new territory for the first time, as well as the challenges he faced.

  • Practice Practice!
  • Pre-Record as much material as possible
  • Go through a complete run-through ahead of time
  • Have your vendor let you experience one of their productions so you can see how things operate
  • Take good notes and learn for future events!
  • Have more staffing than you think you need
  • Even more takeaways…

To Connect with Jason:



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About the author, Jim

Jim Cermak has over 25 years of marketing, consulting and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!

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