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219 – Use Voice of Customer to increase ROI – with Dave Loomis

There’s no better way to figure out your customer than to study them! Voice of Customer research (VOC) is a tremendous and powerful tool, and the specialty of our guest.

Dave Loomis is the President of Loomis Marketing, LLC, a consulting firm focused on providing and coaching voice-of-customer interviewing for B2B companies. Dave helps some of the world’s largest and well-known B2B brands, including GE, STERIS, Saint-Gobain, Oshkosh and Xerox. He is a co-host of the B2B Marketing & Sales Podcast, and the author of Marketing is Everything We Do.

We discuss:

  • The importance of REAL voice of customer input
  • The right ways to do voice of customer research
  • Success stories
  • What is “customer outsight” and what’s motivating you to write about it?

Dave’s Top Tips:

  • Know who your targets are, understand what motivates them, figure out how to reach them most effectively and engage with them consistently.
  • Add value, be professional, but have fun!
  • There is no substitute for personal relationships.

Connect with Dave Loomis:

About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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