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Get Better Results for your Virtual & Live Events!

The TRADE SHOW UNIVERSITY Podcast is here to help you get better results from your VIRTUAL & LIVE Trade Shows, Conferences and Expos!  

Every episode is like a Master Class in improving your shows.  From powerful Tips and Insights, to amazing Industry Experts sharing their knowledge, you WILL get great value from Trade Show U!

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Latest Podcast Episodes

Global Meetings Industry Day 2021 – Las Vegas Panel Discussion

April 12, 2021

Global Meetings Industry Day (GMID) held on April 8, is an international day of advocacy that showcases the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. It is being celebrated around the globe in dozens of regional events. In this episode is a rebroadcast of…

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Ep 088 – Success Story from Live Event! With Forrest Reed

April 5, 2021

You are about to hear a Success Story from a recent Live Event! Joining the podcast today is Forrest Reed of USA Insulation as he shares his experience at a recent Live Trade Show. Live events are back and they are safe.  Through the guests I have had the honor to interview on the Trade…

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Ep 087 – Experiencing LIVE Events during the Pandemic – with Danica Tormohlen

March 29, 2021

Are you wondering what its like to attend a LIVE Event during the pandemic? Then you are definitely in the right place! My guest has attended several live events, and interviewed exhibitors and attendees – and she’s sharing her experiences! Danica Tormohlen is an award-winning journalist who has covered the trade show industry for more…

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"Jim's experience and passion shine through!  Plus he has amazing topics, tips and guest speakers designed to help you optimize your trade show experience and improve your bottom line."

Deborah Wasylko, President
Baskets Galore,

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About me and my podcast

I love Trade Shows and get a little overly excited talking about them!  So this is not your typical business podcast.

I have over 25 years of marketing, training and consulting experience, and have planned and exhibited in hundreds of trade shows.

Here's the deal - I want companies to Win!  So I'm going to bring value with every episode.  Trade Show University will become a valueable resource for you and your business.