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Get Better Results for your Virtual & Live Events!

The TRADE SHOW UNIVERSITY Podcast is here to help you get better results from your VIRTUAL & LIVE Trade Shows, Conferences and Expos!  

Every episode is like a Master Class in improving your shows.  From powerful Tips and Insights, to amazing Industry Experts sharing their knowledge, you WILL get great value from Trade Show U!

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Latest Podcast Episodes

204 – Making Sense of Data Exhibitors should Expect – with Vinnu Deshetty

March 20, 2023

Vinnu Deshetty serves as CEO of EVA Event Tech Hub and brings over 25 years of meeting and conference planning experience in the association and nonprofit industries. With a unique understanding of both the tech and meeting planning worlds, Vinnu focuses on making tech accessible and productive for meeting planners. She leads development teams to bring…

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203 – Trade Show Budget Breakdown & Critical Missing Items

March 13, 2023

In this episode, we are breaking down how businesses spend their trade show dollars based on an article from Exhibitor Magazine. From here you can learn if maybe you’re spending too much or too little in an area. Plus I’ll share the shocking and critical thing that is missing from these numbers! 32% – Booth…

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202 – Women in Events: Opportunities, Mentoring & More – Abby Ingraham & Madison Frye

March 6, 2023

There are more women in the trade show industry that we know. For this episode, we have not just one, but two guests! What a perfect way to start Women’s Month! Join Map Your Show’s Regional Vice President, Abby Ingraham, and Marketing Associate, Madison Frye, as they give an in-depth view of women in the…

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"Jim's experience and passion shine through!  Plus he has amazing topics, tips and guest speakers designed to help you optimize your trade show experience and improve your bottom line."

Deborah Wasylko, President
Baskets Galore,

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About me and my podcast

I love Trade Shows and get a little overly excited talking about them!  So this is not your typical business podcast.

I have over 25 years of marketing, training and consulting experience, and have planned and exhibited in hundreds of trade shows.

Here's the deal - I want companies to Win!  So I'm going to bring value with every episode.  Trade Show University will become a valueable resource for you and your business.