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Get Your PhD in ROI!

TRADE SHOW UNIVERSITY is here to help you get better results from your Trade Shows, Conferences and Expos!  With over 25+ years of trade show experience, plus the amazing experiences of notable industry experts, we will feature info on topics which will help you really move the needle and Crush Your Show Goals!

Jim Cermak – your podcast host and “Professor” – loves trade shows and gets a little overly excited talking about them!  He understands and admits it’s not normal, but this passion led to creating the podcast.

“I know how much time, money, energy and resources go into planning and exhibiting.  In most cases it really doesn’t take any more effort to do the right things and get better results,” claims Jim Cermak.  “I started this podcast because I want companies to stop setting for average or below average results.  I want companies to win and get excited about trade shows again!”

Trade Show University is geared toward small- to medium-sized businesses in a B2B setting that exhibit, plan, work and attend everything from huge trade shows and conferences all the way down to local business expos and trade fairs.  However businesses of all sizes, including those marketing to consumers can benefit and find value.

So if you are in marketing, sales, advertising, or even a small business owner or solopreneur, you are in the right place!

Listen in and Get Your PhD in ROI!!!

Latest Podcast Episodes

Ep 044 – What a 5-Star Restaurant taught me about Trade Shows!

August 10, 2020

Head with me to Charleston, SC to Hall’s Chophouse! Hall’s Chophouse is a 5-star, family-owned and operated restaurant in downtown Charleston. They are known for their steaks, service and overall great food.So how did this amazing restaurant teach me so much about getting better results at Trade Shows and in Business? Let me go through my…

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Ep 043 – Industry Trends & Advice to Double Your Show Results

August 3, 2020

Welcome to TSU. This is going to be a different kind of episode, but we are in different times right now!  I’m going to give you a quick update on what is happening out there in the Trade Show and Live Event industry, share some comments from one of the industry leaders, and then give you…

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Ep 042 – Your Mindset & Your Story Lead to Connections with Eddie Thomason

July 27, 2020

Eddie Thomason is a best-selling author and inspirational speaker who helps empower youth and young adults to shed self-limiting beliefs to pursue a life that they’re passionate about living. He is a connector of people, and knows all about the importance of mindset. Eddie’s Top Tips: – To best engage with your audience, share Your Story. Your…

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"Jim's experience and passion shine through!  Plus he has amazing topics, tips and guest speakers designed to help you optimize your trade show experience and improve your bottom line."

Deborah Wasylko, President
Baskets Galore,

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About me and my podcast

I love Trade Shows and get a little overly excited talking about them!  So this is not your typical business podcast.

I have over 25 years of marketing, training and consulting experience, and have planned and exhibited in hundreds of trade shows.

Here's the deal - I want companies to Win!  So I'm going to bring value with every episode.  Trade Show University will become a valueable resource for you and your business.