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Get Better Results for your Virtual & Live Events!

The TRADE SHOW UNIVERSITY Podcast is here to help you get better results from your VIRTUAL & LIVE Trade Shows, Conferences and Expos!  

Every episode is like a Master Class in improving your shows.  From powerful Tips and Insights, to amazing Industry Experts sharing their knowledge, you WILL get great value from Trade Show U!

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Latest Podcast Episodes

Ep 082 – Secrets to Selecting the right Virtual Event Platform – with Brian Scott & Heather Holst-Knudsen

March 1, 2021

You want to plan a professional virtual trade show, conference, expo or event that needs technology and capabilities far beyond the typical Zoom or other basic digital meeting platforms. With literally hundreds of platforms to choose from, how do you make the right selection?Virtual Platform and data experts Brian Scott of Cleartone Consulting and Heather…

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Ep 081 – The Elements of Great Branding with Jess Adanich

February 22, 2021

Branding Expert Jess Adanich, CEO and Founder of DesignPod Studio, discusses many aspects of branding and why it is so important for your event, your show booth, and your company! She answers questions like: What makes up the best Brands? Why is branding important? What makes a successful brand? What should one do to have…

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Ep 080 – Free Bonuses! Uncommon Success book launch with John Lee Dumas

February 15, 2021

Pre-Order John Lee Dumas’ new book Common Path to Uncommon Success at and get 5 Amazing Bonuses valued at over $1,100!! SPECIAL REPLAY of my exclusive interview with the one and only JLD (aka John Lee Dumas)! Keep up with everything JLD is doing at Book launch website with bonuses:

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"Jim's experience and passion shine through!  Plus he has amazing topics, tips and guest speakers designed to help you optimize your trade show experience and improve your bottom line."

Deborah Wasylko, President
Baskets Galore,

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About me and my podcast

I love Trade Shows and get a little overly excited talking about them!  So this is not your typical business podcast.

I have over 25 years of marketing, training and consulting experience, and have planned and exhibited in hundreds of trade shows.

Here's the deal - I want companies to Win!  So I'm going to bring value with every episode.  Trade Show University will become a valueable resource for you and your business.