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Latest Podcast Episodes

250 – How and Why FRANCHISES should use Trade Shows – with Susie Liberatore

April 15, 2024

If you are a franchise, a franchisor or a franchisee, you’re in the right place today. Especially if you’ve been looking to figure out how to get better at marketing and trade shows.Jim Cermak, trade show consultant and founder of Trade Show University is pleased to interview Susie Liberatore, who is the owner of Visions2Images,…

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249 – How to ROCK your Very First Trade Show!

April 8, 2024

You’re thinking about exhibiting at your very first trade show and want to make sure you crush it! But what do you do? For me, having worked and planned 100s of shows, you want to know what I would do? There are 6 things you need to do to ensure you will look like a…

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248 – 9 Tips for Working Trade Show by Yourself – Small Business Survival Guide

March 25, 2024

If you’re a small business, you may have plans to work an upcoming show by yourself or maybe you’ve done it in the past. Happens with bigger businesses too! And let me tell you, having worked many expos and shows solo, it can be frustrating. Here’s 9 Tips to help you Survive and Thrive at…

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"Jim's experience and passion shine through!  Plus he has amazing topics, tips and guest speakers designed to help you optimize your trade show experience and improve your bottom line."

Deborah Wasylko, President
Baskets Galore,

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About me and my podcast

I love Trade Shows and get a little overly excited talking about them!  So this is not your typical business podcast.

I have over 25 years of marketing, training and consulting experience, and have planned and exhibited in hundreds of trade shows.

Here's the deal - I want companies to Win!  So I'm going to bring value with every episode.  Trade Show University will become a valueable resource for you and your business.