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Get Better Results for your Virtual & Live Events!

The TRADE SHOW UNIVERSITY Podcast is here to help you get better results from your VIRTUAL & LIVE Trade Shows, Conferences and Expos!  

Every episode is like a Master Class in improving your shows.  From powerful Tips and Insights, to amazing Industry Experts sharing their knowledge, you WILL get great value from Trade Show U!

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Latest Podcast Episodes

178 – Web3, NFTs & Community Building are the Future – with Rachel B. Lee

October 3, 2022

We’re talking about the Future of Events today. Listen closely to this conversation as we unpack the hottest trends – Web3, NFT’s and Community Building – and what they mean for your Trade Shows. Rachel B. Lee is a fearless brand marketing #ladyboss.   Rachel achieved over a billion impressions in 2017 as the social…

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177 – Should you have Entertainment at your Off-Site Event? with Michael Green

September 29, 2022

Welcome to another in our series of 5-minute podcast episodes called… Perfect Pairings – Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Episode #8 – Should You have Entertainment at your Off-site Event? When to have entertainment and when not to What type of entertainment should you have? Hear Michael’s story…

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176 – Events & Retreats on Cruise Ships! – with Rita Perez

September 26, 2022

Ever thought of taking your group or event to an exotic location or to sea? Today you have the opportunity to hear from a cruise specialist for groups! Rita M. Perez is founder of RitaVentures, a travel agency that specializes in cruise ship retreats, because stronger bonds form on the waves. She has been planning…

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"Jim's experience and passion shine through!  Plus he has amazing topics, tips and guest speakers designed to help you optimize your trade show experience and improve your bottom line."

Deborah Wasylko, President
Baskets Galore,

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About me and my podcast

I love Trade Shows and get a little overly excited talking about them!  So this is not your typical business podcast.

I have over 25 years of marketing, training and consulting experience, and have planned and exhibited in hundreds of trade shows.

Here's the deal - I want companies to Win!  So I'm going to bring value with every episode.  Trade Show University will become a valueable resource for you and your business.