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Get Better Results for your Virtual & Live Events!

The TRADE SHOW UNIVERSITY Podcast is here to help you get better results from your VIRTUAL & LIVE Trade Shows, Conferences and Expos!  

Every episode is like a Master Class in improving your shows.  From powerful Tips and Insights, to amazing Industry Experts sharing their knowledge, you WILL get great value from Trade Show U!

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Latest Podcast Episodes

163 – Perfect Pairings Events, Food & Wine – Making it Fresh!

August 11, 2022

Welcome to another in our series of 5-minute podcast episodes called…Perfect Pairings – Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today’s Topic – Making it Fresh!Attach specific words to your products and services to give your customers and prospects new ways to think about and interact with your brandGet Creative!Don’t…

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162 – Combatting Stress & Fatigue at Trade Shows – with Keith Brewer

August 8, 2022

Working Trade Shows and Events can be absolutely stressful and exhausting, even if just one day. So how do you combat the fatigue and stress? My guest is Keith Brewer, known as The Monk Without the Funk! He helps go-getters that are over 40 learn how to look and feel younger using little-known Eastern and…

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161 – Perfect Pairings Events, Food & Wine – The Great Escape!

August 4, 2022

Welcome to the new series of 5-minute podcast episodes called… Perfect Pairings – Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green! Today’s Topic – The Great Escape! After a long day on the trade show floor, don’t let your team, your customers, or your best prospects settle for a lackluster dinner,…

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"Jim's experience and passion shine through!  Plus he has amazing topics, tips and guest speakers designed to help you optimize your trade show experience and improve your bottom line."

Deborah Wasylko, President
Baskets Galore,

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About me and my podcast

I love Trade Shows and get a little overly excited talking about them!  So this is not your typical business podcast.

I have over 25 years of marketing, training and consulting experience, and have planned and exhibited in hundreds of trade shows.

Here's the deal - I want companies to Win!  So I'm going to bring value with every episode.  Trade Show University will become a valueable resource for you and your business.