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Get Better Results for your Virtual & Live Events!

The TRADE SHOW UNIVERSITY Podcast is here to help you get better results from your VIRTUAL & LIVE Trade Shows, Conferences and Expos!  

Every episode is like a Master Class in improving your shows.  From powerful Tips and Insights, to amazing Industry Experts sharing their knowledge, you WILL get great value from Trade Show U!

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Latest Podcast Episodes

214 – Making Sense & ROI of Your Event Data – with Joe Colangelo

May 29, 2023

Meet Joe Colangelo, a seasoned professional in the events industry who excels at helping others make sense of their event data to optimize their ROI. As CEO for Bear Analytics and the driving force behind their platform, Bear IQ, Joe has spent the last ten years honing his skills in data analysis and event strategy.…

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213 – PRO TIP – Design your Booth like a Billboard, not a Brochure

May 22, 2023

Time to get people to stop at your booth instead of just walking past. One of the main reasons attendees just walk past booths of companies they don’t know is because they don’t know why they should stop. Confusion is not a good marketing tactic! When designing the graphics for your booth, think of it…

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212 – How to Skyrocket Booth Lead Generation – with Jonathan Pritchard

May 15, 2023

Pro Tips on Booth lead generation from someone who has done 10,000 live sales performances! Jonathan Pritchard founded ROI Trade Shows to help clients get more out of their exhibits. He combines his decades of entertainment experience with his powerful business marketing skills to create dynamic presentations that help attract, educate, and qualify leads. While…

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"Jim's experience and passion shine through!  Plus he has amazing topics, tips and guest speakers designed to help you optimize your trade show experience and improve your bottom line."

Deborah Wasylko, President
Baskets Galore,

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About me and my podcast

I love Trade Shows and get a little overly excited talking about them!  So this is not your typical business podcast.

I have over 25 years of marketing, training and consulting experience, and have planned and exhibited in hundreds of trade shows.

Here's the deal - I want companies to Win!  So I'm going to bring value with every episode.  Trade Show University will become a valueable resource for you and your business.