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Get Your PhD in ROI!

TRADE SHOW UNIVERSITY is here to help you get better results from your Trade Shows, Conferences and Expos!  With over 25+ years of trade show experience, plus the amazing experiences of notable industry experts, we will feature info on topics which will help you really move the needle and Crush Your Show Goals!

Jim Cermak – your podcast host and “Professor” – loves trade shows and gets a little overly excited talking about them!  He understands and admits it’s not normal, but this passion led to creating the podcast.

“I know how much time, money, energy and resources go into planning and exhibiting.  In most cases it really doesn’t take any more effort to do the right things and get better results,” claims Jim Cermak.  “I started this podcast because I want companies to stop setting for average or below average results.  I want companies to win and get excited about trade shows again!”

Trade Show University is geared toward small- to medium-sized businesses in a B2B setting that exhibit, plan, work and attend everything from huge trade shows and conferences all the way down to local business expos and trade fairs.  However businesses of all sizes, including those marketing to consumers can benefit and find value.

So if you are in marketing, sales, advertising, or even a small business owner or solopreneur, you are in the right place!

Listen in and Get Your PhD in ROI!!!

Latest Podcast Episodes

Ep 039 – What are Hybrid Trade Shows & are They the Future of Events?

July 6, 2020

The Trade Show industry is moving toward Hybrid Trade Shows and Events, but what are they? And could they be our Future?Welcome to Trade Show University! I am your host Jim Cermak and we continue to talk virtual as the entire trade show industry continues to morph and reinvent itself. Ultimately we will get back to live…

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Ep 038 – 10 Virtual Trade Show Must Do’s for Success

June 29, 2020

Here are the Top 10 Must-Do’s for having a successful and engaging Virtual Trade Show!! 1-Know your audience —  What are they looking for that you can offer? —  What are they going through? Especially now!  —  Set the right time of day – is audience business or consumer? Local, regional or global?      2-Set your strategy —  First –…

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Ep 037 – Inquisitive Culture: Your Secret Weapon – with Katherine Miracle

June 22, 2020

Ep 037 – The Power the Inquisitive Culture – Your Secret Weapon Katherine Miracle MBA, award-winning Keynote Speaker and Marketer is the Founder and CEO of Miracle Resources. Katherine and her team have created campaigns that have increased revenue and strengthened teams for over 100 brands. Katherine is the Author of 4 books that are…

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"Jim's experience and passion shine through!  Plus he has amazing topics, tips and guest speakers designed to help you optimize your trade show experience and improve your bottom line."

Deborah Wasylko, President
Baskets Galore,

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About me and my podcast

I love Trade Shows and get a little overly excited talking about them!  So this is not your typical business podcast.

I have over 25 years of marketing, training and consulting experience, and have planned and exhibited in hundreds of trade shows.

Here's the deal - I want companies to Win!  So I'm going to bring value with every episode.  Trade Show University will become a valueable resource for you and your business.