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Get Better Results for your Virtual & Live Events!

The TRADE SHOW UNIVERSITY Podcast is here to help you get better results from your VIRTUAL & LIVE Trade Shows, Conferences and Expos!  

Every episode is like a Master Class in improving your shows.  From powerful Tips and Insights, to amazing Industry Experts sharing their knowledge, you WILL get great value from Trade Show U!

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Latest Podcast Episodes

197 – Tips & Predictions from the Pros at IAEE’s Expo! Expo!

January 30, 2023

I attended IAEE’s Expo! Expo! 2022 conference held in Louisville, KY and was able to get some of the EventProfs there to share some Tips and Predictions for exhibiting in 2023!Featured in this episode:Jennifer Millett of ARMA InternationalJohn D’Adamo of VenuIQRoss Sudentas of ExpoFPAndrew Asaro of SessionBoardVinnu Deshetty of eva Event Tech PlatformJeanne Brei of…

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196 – There’s Always a Plot Line – Finding the Story in your Event Flow

January 23, 2023

Do you go to events, exhibits, or trade shows, but completely forget what it was all about? In this podcast episode, we talk about the story in an event flow. We talk about the plot, because there is always a plot line! Today’s guest is Alan Bruun. Alan is currently Director, Creative Services for Production…

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195 – Creating a Full Video Strategy, Content Creation & Repurposing

January 16, 2023

Most companies are not using Video to its full potential! Today we’ll be talking about the importance of creating a full video strategy, along with the amazing content and repurposing opportunities that exist. Joining the podcast is Bill Baraona, Flex Media’s founder and video marketing strategist who has over a decade of video production experience.…

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"Jim's experience and passion shine through!  Plus he has amazing topics, tips and guest speakers designed to help you optimize your trade show experience and improve your bottom line."

Deborah Wasylko, President
Baskets Galore,

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About me and my podcast

I love Trade Shows and get a little overly excited talking about them!  So this is not your typical business podcast.

I have over 25 years of marketing, training and consulting experience, and have planned and exhibited in hundreds of trade shows.

Here's the deal - I want companies to Win!  So I'm going to bring value with every episode.  Trade Show University will become a valueable resource for you and your business.