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Latest Podcast Episodes

240 – Tools, Resources & POWER for Trade Show Exhibitors – Jessica Sibila, The Exhibitor Advocate

December 11, 2023

Exhibitors at Trade Shows and Events need resources and tools to ensure their success. Trade Show University’s Jim Cermak brings you one of the industry’s leading suppliers of Free resources and tools, plus encouragement to give exhibitors the Power they need to succeed! Introducing Jessica Sibila, Executive Director of The Exhibitor Advocate!Jessica Sibila is a…

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239 – When to Exhibit vs Attend a Trade Show – DON’T Make a Mistake!!

December 4, 2023

Should you Exhibit or Attend a new show? This is a question I have gotten so many times from clients over the years, and it’s a great question! Maybe there’s a big show coming up that has you intrigued, but you’ve never been to it. Or it’s in an industry you’re interested in but don’t…

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238 – 8 Tips to reduce Overwhelm & Stress when Exhibit Planning

November 20, 2023

Do you experience overwhelm and stress when planning for trade shows? Or maybe you are planning for your very first trade show and you can’t believe the amount of work it is? You are not alone and I created this episode just for you! Today I am going to share with you 8 tips to…

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"Jim's experience and passion shine through!  Plus he has amazing topics, tips and guest speakers designed to help you optimize your trade show experience and improve your bottom line."

Deborah Wasylko, President
Baskets Galore,

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About me and my podcast

I love Trade Shows and get a little overly excited talking about them!  So this is not your typical business podcast.

I have over 25 years of marketing, training and consulting experience, and have planned and exhibited in hundreds of trade shows.

Here's the deal - I want companies to Win!  So I'm going to bring value with every episode.  Trade Show University will become a valueable resource for you and your business.