Skip to content
Gotta Follow us on Social Media

Get Better Results for your Virtual & Live Events!

The TRADE SHOW UNIVERSITY Podcast is here to help you get better results from your VIRTUAL & LIVE Trade Shows, Conferences and Expos!  

Every episode is like a Master Class in improving your shows.  From powerful Tips and Insights, to amazing Industry Experts sharing their knowledge, you WILL get great value from Trade Show U!

Listen & Subscribe!

Latest Podcast Episodes

Ep 118 – 5 Trade Show Tips NOBODY Will Tell You!

October 18, 2021

Here’s 5 super effective Trade Show Tips that NOBODY is talking about! Some may even ruffle some feathers! Let’s get to them, but first…Be sure to register for the weekly Trade Show University newsletter – go to to sign up! Also – please leave a Rating and Review on Apple Podcasts!#1 — Get the…

Listen to the episode

Ep 117 – Gamification at Trade Shows for Sponsors & Exhibitors – with Adam Haesler

October 11, 2021

In this episode we discuss how sponsors can use gamification to offer value and pre-qualify an attendee and sponsor match. After being fired in 2017, Adam Haesler knew he needed to find his core values, like a life compass, which helped him find events! His core values are potential, which means continuous improvement, and community,…

Listen to the episode

Ep 116 – Prepping for a New Event World with Devin Cleary of Bizzabo

October 4, 2021

As a CMO (Chief Marketing Officer) or the head of marketing for your organization, you have to look at trade shows, conferences and live events in a whole new way today thanks to the pandemic. The landscape has clearly changed everything! To help guide the way, I have brought on Devin Cleary, the VP of…

Listen to the episode

"Jim's experience and passion shine through!  Plus he has amazing topics, tips and guest speakers designed to help you optimize your trade show experience and improve your bottom line."

Deborah Wasylko, President
Baskets Galore,

Be the first to know when a new episode is released!

Fill out this form with your email address and you'll go right to the head of the class!  We will let you know when the next episode is releaased, plus you'll have advance access to free tools, exciting announcements and so much more!

About me and my podcast

I love Trade Shows and get a little overly excited talking about them!  So this is not your typical business podcast.

I have over 25 years of marketing, training and consulting experience, and have planned and exhibited in hundreds of trade shows.

Here's the deal - I want companies to Win!  So I'm going to bring value with every episode.  Trade Show University will become a valueable resource for you and your business.