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195 – Creating a Full Video Strategy, Content Creation & Repurposing

Most companies are not using Video to its full potential! Today we’ll be talking about the importance of creating a full video strategy, along with the amazing content and repurposing opportunities that exist.

Joining the podcast is Bill Baraona, Flex Media’s founder and video marketing strategist who has over a decade of video production experience. which allows him to combine a variety of production styles and marketing tactics with today’s new technology to deliver effective video content for business owners, marketing and sales teams.

We Discuss:

  • The importance of having a full video strategy for pre, during, and post trade show
  • How to create multiple pieces of content at the trade show for use as post trade show and to create hype for your next trade show.
  • What is a video strategy and what makes it different from your overall marketing strategy?
  • Why is it important for someone to have this mapped out prior to a trade show?
  • What types of content can be generated at the trade show and how does that play into your your video strategy?
  • Can this content be created DIY or should they hire a professional?

Bill’s Top Tips:

  • You want to make sure you are creating content for your ideal buyer/viewer.
  • You want to make sure you take stock of what videos you need to created and focus on 1-2 videos. You can work on producing more at the next trade show.
  • Look at your attendees and get a game plan for video creation. Try to book time prior to the event if possible.
  • You don’t always have to hire a professional. If you purchase a couple small things you can create some great content at your booth by your self.
  • DIY the content with a short shelf life and hire a pro for content that has a longer shelf life.
  • Make sure to maxamize your time when creating content.

Bill’s Key Takeaways:

  • Stop missing opportunities to create content at trade shows.
  • – Have a plan prior to attending and make sure you are still applying marketing principals.

Get in touch with Bill Baraona and Flex Media:

  • Phone: 216-402-8579
  • All social media @flexmediacle

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About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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