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Ep 058 – Tips & Trends #1 – Getting People to Show Up at Virtual Events + GBAC

Tips & Trends #1 – quick episodes with the tips you need and the trends to watch!

How do we get more people to Show Up at our Webinars and Virtual Events? I give 2 powerful tips to reduce your No-Shows! Plus I talk about GBAC – what it is and why it’s important for returning to Live Events!

Tip 1 – Send a physical program to registered Virtual Event attendees!

  • Don’t simply send email reminders for your virtual events – these get lost in the millions of emails we get daily!
  • When people are registering, ask for their physical address (remember – it might be their home address)
  • Then send them a physical agenda or event program in the mail!
  • This will help them remember your event, and make you stand out in the sea of virtual events happening!

Tip 2 – Offer multiple times for your Virtual Events!

  • If people can’t make the time you are having the event, there is 100% chance they won’t show up!
  • So unless it’s a multi-day event, offer the event at multiple times
  • ALSO – offer replays of your event
  • These ideas give you a greater chance of getting more attendees!

TREND – Health and Safety – GBAC

  • You may have seen the letters GBAC pertaining to a facility.
  • GBAC is the Global Biorisk Advisory Council
  • GBAC is a network of scientists, experts and specialists who offer consulting, training, education and auditing for environments which require higher level of cleaning and disinfection
  • GBAC is working with facilities to certify them (GBAC Star Certification) so Live Events can come back quicker!


  • Send an email to

About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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