214 – Making Sense & ROI of Your Event Data – with Joe Colangelo
Meet Joe Colangelo, a seasoned professional in the events industry who excels at helping others make sense of their event data to optimize their ROI. As CEO for Bear Analytics and the driving force behind their platform, Bear IQ, Joe has spent the last ten years honing his skills in data analysis and event strategy.…
213 – PRO TIP – Design your Booth like a Billboard, not a Brochure
Time to get people to stop at your booth instead of just walking past. One of the main reasons attendees just walk past booths of companies they don’t know is because they don’t know why they should stop. Confusion is not a good marketing tactic! When designing the graphics for your booth, think of it…
212 – How to Skyrocket Booth Lead Generation – with Jonathan Pritchard
Pro Tips on Booth lead generation from someone who has done 10,000 live sales performances! Jonathan Pritchard founded ROI Trade Shows to help clients get more out of their exhibits. He combines his decades of entertainment experience with his powerful business marketing skills to create dynamic presentations that help attract, educate, and qualify leads. While…
211 – Training Done RIGHT can Double Your Leads
You are Training your staff all Wrong!! In this episode, I will discuss how to Train your trade show booth staff the RIGHT way which will lead to better results and can DOUBLE your Leads! Most companies train on the Basics… Show location and times What the display will contain What they will be giving…
210 – Charity is Good Business – with Michael Green
Professional Auctioneer, Travel Consultant and Charity Consultant Michael Green of Michael Green Auctions joins Trade Show University today to discuss why having a charitable component to your business is Good Business! In this episode – Part 1 of a 2-part series on Charity in your Business – Michael and I discuss implementing a charitable part…