Posts by Jim Cermak

If you are a franchise, a franchisor or a franchisee, you’re in the right place today. Especially if you’ve been looking to figure out how to get better at marketing and trade shows. Jim Cermak, trade show consultant and founder of Trade Show University is pleased to interview Susie Liberatore, who is the owner of…

You’re thinking about exhibiting at your very first trade show and want to make sure you crush it! But what do you do? For me, having worked and planned 100s of shows, you want to know what I would do? There are 6 things you need to do to ensure you will look like a…

If you’re a small business, you may have plans to work an upcoming show by yourself or maybe you’ve done it in the past. Happens with bigger businesses too! And let me tell you, having worked many expos and shows solo, it can be frustrating. Here’s 9 Tips to help you Survive and Thrive at…

Travel Tips and Advice for getting to your next Trade Show or Event from Michael Lynn, Retired Air Force member who transported Presidents, Dignitaries and World Leaders, and is the author of the book Travel Etiquette. Michael joins host Jim Cermak, trade show coach and founder of Trade Show University in this enlightening interview! We…

Small Businesses have to STOP Wasting Money on Trade Show and Event Sponsorships! In fact, businesses of ALL sizes need to do this! I know I’m going to ruffle some feathers here, but stick with me. I’m NOT telling you to Stop sponsoring, but to do them right! I’m going to give you the 3…