Goal Setting is one of the Top things you can do for success at your next trade show or event — IF you do it right!! Excited for this week’s guest to give us a fresh perspective with her own method. Goal strategist Debra Eckerling is on a mission to change goal culture in and…

How do you find and decide on the best tech tools and platforms for your upcoming trade show or event? Listen in! While helping physical event professionals embrace virtual events during the pandemic, Merijn van Buuren realized that evaluating different platforms was taking way too much time and that there must be a better way…

Trade Show PRO Tip #10 – Don’t Pre-Judge Attendees One of the top things I see exhibitors doing which holds them back from reaching their potential, but really goes unnoticed, is they pre-judge the attendees walking past their booth. What I’m talking about is looking at someone approaching your booth and looking at them and…

In this episode, we are following up on our Exhibitor Coaching Session with Reginald Ferguson of The Groom’s Man! If you missed that episode, you can Check out Episode #220 Here. Jim and Reginald discuss how The Groom’s Man performed at a large wedding show, including: Did they hit their Goals? What did they incorporate…

In this episode, we have an Exhibitor Coaching Session featuring Jim from Trade Show University offering coaching with an exhibitor for an upcoming trade show. Today Jim talks with Reginald Ferguson of The Groom’s Man, the wedding offshoot of the men’s fashion consultancy NY Fashion Geek. Jim and Reginald discuss The Groom’s Man and their…