What is the difference between Demand Generation (regarding generating leads using marketing) and Lead Generation? Why does it matter and what should you focus on? Helping us answer these questions is Vanessa Zangardi of Zangardi Studio! Vanessa is a business owner, a mom, a wife, and relentless in her pursuit of teaching and helping people…

One of the most impactful and strategic moves you can do for your trade shows in 2023 is to Create your Booth Flow! If you’re not familiar with the term Booth Flow, it’s just what it sounds like – how to get show attendees to flow through your booth.  Another way to say it is…

Food and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings – Events, Food & Wine! Episode #11 – Tips to connect with those who DON’T Show Up! People registered to attend your after hours dinner, networking event, or even your trade show…but they don’t show up!…

Trade Show PRO Tip #7 explores how to Effectively use your Cell Phone, Android or iPhone right at your trade show booth! Normally I tell people to put their phones away – and that’s still good advice! But today I’m giving you several reasons and situations to pull it out and use it for even…

Roberta Vigilance teaches event planners how to secure sponsors for events, and is the author of How To Secure Sponsors Successfully. Roberta needed money to hold an event, taught herself how to secure sponsors and since then has launched an event planning business teaching others how to secured local to corporate sponsors. We Discuss: Understanding…