There’s no better way to figure out your customer than to study them! Voice of Customer research (VOC) is a tremendous and powerful tool, and the specialty of our guest. Dave Loomis is the President of Loomis Marketing, LLC, a consulting firm focused on providing and coaching voice-of-customer interviewing for B2B companies. Dave helps some…

Introducing Liz Wilcox (aka – the Fresh Princess of Email) an email marketing strategist with a passion for helping trade show exhibitors make the most of their post-show follow-up. Liz’s vast experience in educational leadership comes in handy when designing custom email strategies tailored to her clients’ needs, focusing on increasing engagement and sales. Creative…

Across the board, businesses agree that they want to get more testimonials. They’re powerful.  As businesses, we love them.  And customers turn to them more than ever! Even better than a testimonial is a VIDEO testimonial. With video, you get more credibility, more emotion, and more believability. Period. Let’s give you an easy way to…

If you have exhibited at least once at a trade show, you have experienced some pains and challenges. My guest is a professional exhibit designer and builder to help you solve those challenges! My guest Josh Rifkin is the CEO of Flatworks Displays – a USA manufacturer that sells a custom modular trade show booth system…

Event Tech flourished throughout the pandemic as we all went virtual. How about now with Live In-Person events back to being the norm?  My guest BJ Mazmanian is Sr. Director of Client Services and Live Events at Bluewater. With a 20-year career in the live events space, BJ focuses on mobile and large-scale events, bringing a unique perspective…