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215 – How Technology is shaping In-Person Events – with BJ Mazmanian

Event Tech flourished throughout the pandemic as we all went virtual. How about now with Live In-Person events back to being the norm? 

My guest BJ Mazmanian is Sr. Director of Client Services and Live Events at Bluewater. With a 20-year career in the live events space, BJ focuses on mobile and large-scale events, bringing a unique perspective on how to think through activation plans, extend client budgets, and push clients out of their comfort zones. 

We discuss:

  • How has technology impacted the way brands approach in-person events, particularly trade shows?
  • What types of technology are brands using to create a more personalized sales process at trade shows?
  • What are some of the biggest challenges that brands face when trying to make their trade show booths more exciting for attendees? How do you address those challenges?
  • How can brands ensure that their booth stands out in a sea of other booths at a trade show?

BJ’s Takeaways:

1) By scanning and interacting with different elements in the booth, a communication plan can be created based on all of the elements that were selected or interacted with that get sent automatically.

2) Extending dollars that are being spent – meaning looking at mobile tours / digital interactives that are being made to be used after the singular event. Create a canvas that can be updated / changed based on the show vs starting over every time

3)Think larger than just one event or one event budget. How can you build a strategy and plan that will help you get more bang for your buck?

Connect with BJ:

About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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