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248 – 9 Tips for Working Trade Show by Yourself – Small Business Survival Guide

If you’re a small business, you may have plans to work an upcoming show by yourself or maybe you’ve done it in the past. Happens with bigger businesses too! And let me tell you, having worked many expos and shows solo, it can be frustrating.

Here’s 9 Tips to help you Survive and Thrive at your next Expo, Event or Trade Show!

Being by yourself does not allow you to be efficient, maximize your ROI, or put you in the position to get the best results possible.

The biggest issue is that you can only have indepth discussions with one person at a time.

Let me give you one big piece of advice – Don’t work by yourself! If at all possible, convince a co-worker, trusted colleague, family member or friend help you out for a few hours or few days. It will definitely be worth it!

( 1 ) Set up your booth as early as possible to allow for the unknown.

( 2 ) Get to shows early to walk the show floor and meet people.

( 3 ) Make friends with people in the booths around you.

( 4 ) Simplify and Minimize

( 5 ) Use other methods to help capture information and make you more efficient

( 6 ) Practice!

( 7 ) Get out front of your table/booth

( 8 ) Try group presenting

( 9 ) Pack snacks, water, mints to help you avoid having to leave your booth

AND…The next video you NEED to watch so you don’t Unknowingly kill your results…



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About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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