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Ep 146 – Planning & Maxing Out Your Event ROI with Coaching – with Rob Wentz

Why is planning so important to the success of our businesses, trade shows and events? And can a Coach be the secret weapon to helping Max out your ROI?

To help bring clarity to these important questions is Rob Wentz – a Small Business Strategist & Certified Business Coach who offers professional coaching and mentoring services to business owners and executives inside small-to-medium- sized, privately-held companies with his company 1Direction Strategy.

We Discuss:

  • Why is it so important to have a written plan, isn’t it ok if we have it in our head?
  • What benefits are there of working with a coach?
  • Creating Goals and Metrics
  • Decision Making based on Data

Rob’s Top takeaways:

  • By having a written plan you are more likely to achieve success.
  • Running a successful business can be very tough, but it doesn’t have to be. We make it harder on ourselves because we aren’t following a formal plan.

Rob’s Offer for Trade Show University listeners:

  • Free 30 minute Discovery Call to discuss business Vision, Goals & Issues

Get in touch with Rob Wentz of 1Direction Strategy:

  • Website:
  • Email:
  • Phone: 855-262-2413 ext.2
  • 1Direction Strategy – Team Wentz on Facebook, Instagram and LinkedIn


About the author, Jim

Jim Cermak has over 25 years of marketing, consulting and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!

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