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Ep 146 – Planning & Maxing Out Your Event ROI with Coaching – with Rob Wentz

Why is planning so important to the success of our businesses, trade shows and events? And can a Coach be the secret weapon to helping Max out your ROI?

To help bring clarity to these important questions is Rob Wentz – a Small Business Strategist & Certified Business Coach who offers professional coaching and mentoring services to business owners and executives inside small-to-medium- sized, privately-held companies with his company 1Direction Strategy.

We Discuss:

  • Why is it so important to have a written plan, isn’t it ok if we have it in our head?
  • What benefits are there of working with a coach?
  • Creating Goals and Metrics
  • Decision Making based on Data

Rob’s Top takeaways:

  • By having a written plan you are more likely to achieve success.
  • Running a successful business can be very tough, but it doesn’t have to be. We make it harder on ourselves because we aren’t following a formal plan.

Rob’s Offer for Trade Show University listeners:

  • Free 30 minute Discovery Call to discuss business Vision, Goals & Issues

Get in touch with Rob Wentz of 1Direction Strategy:

  • Website:
  • Email:
  • Phone: 855-262-2413 ext.2
  • 1Direction Strategy – Team Wentz on Facebook, Instagram and LinkedIn


About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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