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Ep 142 – Trade Show Hacks to Increase ROI – with Don Jalbert

One thing Event Planners and Professionals (#eventprofs) would love to get more of is Trade Show Hacks! So today we are bringing the Hacks!

Sharing his Trade Show Hacks to Improve ROI is Don Jalbert, the owner of Exhibit Associates. He was an outsider who took a tour of Exhibit Associates and within hours decided to buy the company with his wife. Just jumped in with both feet! These are the Hacks he has figured out over the past 9 years.

Tradeshow Hacks to Improve ROI

1.   Tell people you are going

2.   Exhibit with a plan and share the plan

3. Follow up and Speed wins

4.   Stand out in a good way

Don’s top tips & takeaways:

  • Follow Up after a tradeshow. Otherwise don’t go.
  • The tradeshow booth is not the primary thing to worry about. Your people are your greatest asset and greatest liability.

FREE Resources from Exhibit Associates:

Visit –

Contact Don Jalbert:



If you enjoyed this show, please go to Apple Podcasts and leave me a review. That would help tremendously in getting the word out and help others to be inspired by Trade Show University.

About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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