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242 – Do this ONE THING in 2024 to DOUBLE your Leads

There is ONE CHANGE, one SHIFT you can make, which will make all the difference in your trade show results in 2024.

This is a message specifically for small businesses. I’m talking about any business that has a small booth at a big show, or even you’re doing a tabletop booth somewhere.

One thing I know about you is that trade shows are just one part of everything that you’re doing.

You don’t have a person dedicated to trade show management and planning and all, doing all that stuff, and that’s all that they do. You’re wearing a bunch of different hats or have a lot of other things on your plate.

If that sounds like you, I’m in your corner. I know what it’s like. So here’s what you need to do. You need to change your mindset about trade shows.

What does that mean? Well, listen, trade shows are the most powerful marketing tool you have available to you, and it can pay off in a big way. If you have the right mindset, if you’re planning like it is the most powerful marketing tool, if you plan like I’m going to have the most Awesome opportunities at this show. If you plan, like you’re going to be able to land the biggest customers and fill my pipeline for the year.

But if you don’t plan for that, you will get mediocre results.

You’re in control. And it starts with your mindset.

The right mindset is that trade shows are worth investing the time and the effort to do them right first. You need to make a commitment that you will take these shows seriously. You will get out of them what you put in.

You have to be efficient. You have to plan like this show is going to make your year. This show can fill up your sales lead funnel. Like you never thought that is the way you’ve got to approach it because that is the truth that can happen for you if you plan it correctly, but only planning with that mindset is not enough.

You’ve got to execute with the same mindset and now that you’ve got to instill that mindset to your entire team, who’s going to be there or helping you plan the event. Take this seriously.

Once you get to the show, it is not a nuisance. It’s not just a vacation. It’s not just a time away from the office.

You got to WORK THE SHOW. That’s why you’re there.

I have worked with people who did not give it their all. Okay. We were not focused, not engaged. The results suffered, but if you’re locked in on your goals, you have that strategy and make sure everybody’s on the same page and then you work it.

You work that strategy, you engage with the attendees and you make things happen. The results will be double or more than if you don’t. DOUBLE or more. So you take a little bit extra time and you do it right.

It’s all about your mindset.

Now, if you’re a one person company or you’re in charge of planning and everything all by yourself, consider bringing a professional into help.

You want to see what that looks like. I am more than happy to jump on a free 15 minute phone call with you. I have to do is go over to Click on that big blue “BOOK MY DISCOVERY CALL” button, and we will jump on for 15 minutes and discuss the possibilities and see what it looks like for you.

I am looking forward to helping you make 2024 your best year ever and trade shows can power your year, bringing in more leads, more sales and more profits than you ever thought possible!

Check out all our videos with tips, tricks and strategies at

*** Listen to 100’s of episodes of the Trade Show University podcast at your favorite Podcast Platform!

About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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