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241 – Proven NEW Product Development Launch – Valuepreneurs – Steve Waddell

If you are launching a new product at a Trade Show, this is a must listen interview!

Jim Cermak, host and founder of Trade Show University, interviews successful inventor Steve Waddell.

Steve is an experienced entrepreneur with a rich background in product development and innovation. Over the years, Steve has turned bright ideas into successful products which have earned millions of dollars in investments. He took the lessons learned and created the new book, ‘Valuepreneurs.’ This book provides a blueprint for others to navigate the challenging yet rewarding path of entrepreneurship.

Steve and Jim discuss:

— The key concepts and methodologies from my new book, ‘Valuepreneurs,’ which delves into the Value-Driven Product Development (VDPD) process

— Enhancing the success rate of new products across diverse industries

— The critical stages from ideation to market launch

— How to launch new products at trade shows and exhibitions, where product innovation and effective development strategies are crucial.

— And much more!

Learn more about Valuepreneurs:

— Webiste:

— Online Community:

— The 2024 Valuepreneur’s Idea to Product Summit:

Connect with Steve Waddell:


— Book website:

*** FREE 15-Minute Profit Potential Call with Jim Cermak – Trade Show Coach!

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*** Listen to 100’s of episodes of the Trade Show University podcast at your favorite Podcast Platform!

About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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