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240 – Tools, Resources & POWER for Trade Show Exhibitors – Jessica Sibila, The Exhibitor Advocate

Exhibitors at Trade Shows and Events need resources and tools to ensure their success. Trade Show University’s Jim Cermak brings you one of the industry’s leading suppliers of Free resources and tools, plus encouragement to give exhibitors the Power they need to succeed!

Introducing Jessica Sibila, Executive Director of The Exhibitor Advocate!

Jessica Sibila is a seasoned leader in the exhibitions and events industry, committed to excellence as an exhibitor advocate, change agent, speaker, consultant, and connector. She is on a mission to raise awareness of exhibitor challenges and broaden the scope of current event management best practices.

Jessica and Jim Discuss:

— What is the Exhibitor Advocate?

— How do you help exhibitors?

— What are the issues that are top of mind for exhibitors today?

— How can someone get involved with The Exhibitor Advocate?

— And so much more!

Jessica’s Top Tips!

— Don’t be afraid to speak up and ask for what you need.

— Every show should have an Exhibitor Advisory Council.

— Show organizers and suppliers should be aware of exhibitor pain points and work together to solve these challenges.

— If you don’t know where to go for help, The Exhibitor Advocate is here for you.

Get resources, advice and tools to help you navigate challenges at

Connect with Jessica Sibila:


Free 15-minute Profit Potential Call with Jim! Schedule yours at

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About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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