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239 – When to Exhibit vs Attend a Trade Show – DON’T Make a Mistake!!

Should you Exhibit or Attend a new show? This is a question I have gotten so many times from clients over the years, and it’s a great question!

Maybe there’s a big show coming up that has you intrigued, but you’ve never been to it.

Or it’s in an industry you’re interested in but don’t know enough about.

Or maybe you’ve never done a trade show before and think you’re ready to commit.

I’m going to go through 6 areas to consider and research and then I’ll discuss when it makes sense to attend and when it makes sense to exhibit.

Then at the end I’m going to give you some words of wisdom (or maybe warning) if you do decide to simply attend

** DON’T MISS – How to Pick the RIGHT Trade Show!

** FREE 15-Minute Profit Potential Call with Jim!

About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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