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186 – Trade Show Learnings for Growth – with Sue Monhait of Gift Biz Unwrapped

Rock Solid Learnings for Growth!! Sue Monhait is a business owner, podcast host, speaker, coach and best-selling author for the community she’s lovingly named, “Gifters-Bakers-Crafters-Makers” – people who create beautiful and/or delicious products that they want to share with the world. Sue owns two businesses including The Ribbon Print Company offers custom ribbon printing systems creating the ability to produce on-site personalization and branding of products, and Gift Biz Unwrapped which provides free and paid business development and growth direction including her top ranked weekly podcast.

We Discuss:

  • Trade Show Experiences and Learnings from over the years
  • How have you seen shows change?
  • Biggest mistake at a show?
  • How do you judge if a show was successful?

Sue’s Top Tips:

  • For Producers – make it easy for an exhibitor by giving a detailed show process as early as possible.
  • For Exhibitors – plan out your major shows for the year and book them early to get best placement. Then be open to adding in one or two more if a new opportunity arises. This should be in your budget. Bigger shows aren’t always better.

Connect with Sue Monheit:

About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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