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166 – The 7 Steps to Exhibition Success – with The Exhibition Guy

For my guest Stephan Murtagh – also known as The Exhibition Guy – Exhibitions & Exhibiting are his passion! Being a small part of an Organizers, Exhibitors or Contractors success is what drives me every day…28 Years later and he’s as passionate today as I was right at the beginning.

Stephan is here to share The 7 Steps to Exhibition Success!

Steps 1-3 – Before the show

Steps 4-6 – During the Show

Step 7 – After the Show

  1. Have a 1-2 page Written Plan – cover Sales AND Marketing
  2. Set 3 Clear Objectives
  3. Pre-Show Marketing – 70% online, 30% offline
  4. Booth Design
  5. Must be Engaging
  6. Selling at Exhibitions is Different
  7. Make a Plan to Follow up on our Leads – must follow up within 6 days!

Stephan’s Top Take Away:

  • If you fail to plan, you plan to fail!

Stephan would like to help your business with:

  • Organiser sales team training
  • Exhibitor 7 steps program

Connect with Stephan Murtagh – The Exhibition Guy!

☎️ Dublin – +353 86 7750420

☎️ London – +44 204 5713018

LinkedIn –

Twitter –


Web –

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About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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