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165 – Perfect Pairings 4 – Events, Food & Wine – Booth Talent

Welcome to another in our series of 5-minute podcast episodes called…

Perfect Pairings – Events, Food & Wine! Featuring Food & Wine Entertainment expert, Michael Green!

Today’s Topic – Booth Talent!

  • Going outside your company and bringing in talent to draw attendees to your booth
  • Think of authors to do a book signing, celebrities, or even around food or beverage
  • Do a wine tasting with a sommelier, a barista to make coffee drinks, food experts to do tastings, and more!
  • Food and drink is the ultimate connector!
  • Michael shares other amazing Tips and options

Learn more about Michael Green at

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About the author, Jim

Jim Cermak has over 25 years of marketing, consulting and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!

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