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164 – Return to Revenue using Data Analytics – with Joe Colangelo

Through the pandemic, most show organizers and planners saw their revenue disappear. Now with the return to in-person events, harnessing the power of the data already being captured through Data Analytics can mean a true Return to Revenue for these organizers!

Joe Colangelo is the Co-Founder and CEO of Bear Analytics – a technology company that powers event success. Obsessed by the fundamental belief that data-driven insights make for better event outcomes and experiences, which has led to the development of Bear IQ. Bear IQ is the industry-leading event analytics platform that powers the measurement, design, and growth of the world’s best experiences – all possible via the data you’re already collecting.

We Discuss:

  • What are some of the benefits one can expect from Data Analytics?
  • What are some ways today’s trade show organizers can use data to grow revenue?
  • How can the average organizers incorporate data into their everyday lives?
  • What is the expected return on investment for event analytics?

Joe’s Top Tips:

  1. Your events are generating more meaningful data than ever – enable it to work for you
  2. Analytics is like exercise – a little bit each day goes a long way to overall event health
  3. Behavioral insights is still at its infancy – now’s the time to get it working for you

Joe’s Top Takeaways:

  • It’s easier than ever to get data moving across systems and integrated with systems you use every day
  • Data turns people into superheroes
  • You will see outsized gains that compound event to event by using data – that’s the power of compound efficiency

Contact Joe Colangelo:

About the author, Jim

Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.

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