Are you designing your events with Behavior Change in mind? Are you wondering what that even means? You have GOT to understand how important this is, and you are definitely in the right place to start learning! My guest this week is Kristin Malek, and this is her second time on Trade Show University! Kristin…

Should you be afraid of A.I. (Artificial Intelligence)? Will AI cost you your job? Will AI destroy the events industry? OR…can AI and AI tools be used to make our trade shows and events better than ever? My guest, Kalon Welch, will help educate us on the future of AI in the events industry! Kalon…

What are attendees saying about your Trade Show Booth? Probably NOTHING!! Sorry, but it’s true. Let’s change that! Branden Cobb, a seasoned marketing professional has been instrumental in driving market share, fostering customer loyalty, and enhancing profits for companies of all sizes. Through MarketingExec.us, he provides ongoing strategic advice to clients, catering to their specific…

Win the Show BEFORE You Go – Fill Your Calendar! This is a Trade Show University Pro Tip episode – a short one, but one of the most powerful you’ll hear! Win the show before you go…So what does that mean?  It means filling up your calendar with your top qualified prospects before you even…

In this episode, we have an Exhibitor Coaching Session featuring Jim from Trade Show University offering coaching with an exhibitor for an upcoming trade show. Today Jim talks with Merijn van Buuren from Event Mender. Jim and Merijn discuss Event Mender’s upcoming show, including: Goals Display Engagement The booth flow/attendee journey Follow up Working a…