204 – Making Sense of Data Exhibitors should Expect – with Vinnu Deshetty
Vinnu Deshetty serves as CEO of EVA Event Tech Hub and brings over 25 years of meeting and conference planning experience in the association and nonprofit industries. With a unique understanding of both the tech and meeting planning worlds, Vinnu focuses on making tech accessible and productive for meeting planners. She leads development teams to bring…
203 – Trade Show Budget Breakdown & Critical Missing Items
In this episode, we are breaking down how businesses spend their trade show dollars based on an article from Exhibitor Magazine. From here you can learn if maybe you’re spending too much or too little in an area. Plus I’ll share the shocking and critical thing that is missing from these numbers! 32% – Booth…
202 – Women in Events: Opportunities, Mentoring & More – Abby Ingraham & Madison Frye
There are more women in the trade show industry that we know. For this episode, we have not just one, but two guests! What a perfect way to start Women’s Month! Join Map Your Show’s Regional Vice President, Abby Ingraham, and Marketing Associate, Madison Frye, as they give an in-depth view of women in the…
201 – Why Your Event needs a Crisis Communications Plan – with Tessa Drayton
When you host an event and something happens that wasn’t expected, how would you handle the situation? Our guest for this episode is Tessa Drayton. She is the Director of Communications at TND Communications and past Chair of the ISRM Trinidad Chapter. She is an experienced Communications Specialist who is also trained and certified…
200 – 12 Reasons Why Trade Shows are the BEST Marketing Tool
If you are not convinced, then please reach out to me! 1. Connect with & qualify more of your target audience quickly If you’re at the right show! Only be at shows where your target audience is. Video training 2. Talk to the same Buyers and Decision Makers as the Big Guys a. If you’re a small player…