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The Trade Show industry is moving toward Hybrid Trade Shows and Events, but what are they? And could they be our Future? Welcome to Trade Show University! I am your host Jim Cermak and we continue to talk virtual as the entire trade show industry continues to morph and reinvent itself. Ultimately we will get back to…

Episode 002 – Staffing Your Booth for Success One of the most important things you’re going to be thinking about is who should work the booth. If you’re a small business, you don’t have many choices – you go with who you got – and that might be just you! ·       You need the RIGHT people who…

Episode 001 – Goal Setting for Trade Shows If you don’t have goals, you will never know if a show is a success or not.  ·       Everything you do to prepare and plan for a show – and that includes designing your booth, ordering giveaways, figuring out staffing, and everything else – is all to help…