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Get Better Results for your Virtual & Live Events!

The TRADE SHOW UNIVERSITY Podcast is here to help you get better results from your VIRTUAL & LIVE Trade Shows, Conferences and Expos!  

Every episode is like a Master Class in improving your shows.  From powerful Tips and Insights, to amazing Industry Experts sharing their knowledge, you WILL get great value from Trade Show U!

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Latest Podcast Episodes

189 – GO FOR NO! How more No’s Lead to YES! with Andrea Waltz

December 5, 2022

Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. For almost two decades, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word,…

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188 – 9 Common Trade Show Mistakes that Crush Profits

November 28, 2022

There are Common Mistakes that cost companies $$$$ in profits and ROI that I see at nearly every Trade Show. Here are my top 9 mistakes (plus a bonus one): Not Setting Goals – saying you want to get as many leads as you can is NOT a goal. You have to have goals or…

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187 – Perfect Pairing 10 – MORE Branding with Food & Wine – with Michael Green

November 24, 2022

Food and Wine Entertainment Consultant and Keynote Speaker Michael Green joins Jim Cermak for another episode of Perfect Pairings – Events, Food & Wine! Episode #10 – MORE Branding using Food and Wine Tying products and services to specific food and wine – mind-blowing! How using food and beverages not only is innovative, but more…

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"Jim's experience and passion shine through!  Plus he has amazing topics, tips and guest speakers designed to help you optimize your trade show experience and improve your bottom line."

Deborah Wasylko, President
Baskets Galore,

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About me and my podcast

I love Trade Shows and get a little overly excited talking about them!  So this is not your typical business podcast.

I have over 25 years of marketing, training and consulting experience, and have planned and exhibited in hundreds of trade shows.

Here's the deal - I want companies to Win!  So I'm going to bring value with every episode.  Trade Show University will become a valueable resource for you and your business.