166 – The 7 Steps to Exhibition Success – with The Exhibition Guy
For my guest Stephan Murtagh – also known as The Exhibition Guy – Exhibitions & Exhibiting are his passion! Being a small part of an Organizers, Exhibitors or Contractors success is what drives me every day…28 Years later and he’s as passionate today as I was right at the beginning.
Stephan is here to share The 7 Steps to Exhibition Success!
Steps 1-3 – Before the show
Steps 4-6 – During the Show
Step 7 – After the Show
- Have a 1-2 page Written Plan – cover Sales AND Marketing
- Set 3 Clear Objectives
- Pre-Show Marketing – 70% online, 30% offline
- Booth Design
- Must be Engaging
- Selling at Exhibitions is Different
- Make a Plan to Follow up on our Leads – must follow up within 6 days!
Stephan’s Top Take Away:
- If you fail to plan, you plan to fail!
Stephan would like to help your business with:
- Organiser sales team training
- Exhibitor 7 steps program
Connect with Stephan Murtagh – The Exhibition Guy!
☎️ Dublin – +353 86 7750420
☎️ London – +44 204 5713018
LinkedIn – https://www.linkedin.com/in/the-exhibition-guy/
Twitter – https://twitter.com/ExhibitionGuy1
📫 stephan@theexhibitionguy.com
Web – www.theexhibitionguy.com
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About the author, Jim
Jim Cermak has over 30 years of exhibiting, planning and working trade shows. As a Professional Trainer, he helps companies transform their results at trade shows, expos, events and conferences.